Over the last two decades drone technology has shown exponential growth. In the past, hiring someone to take aerial photos/videos for marketing real estate was extremely costly and meant bringing in a chopper. This typically cost upwards of ten thousand dollars for a couple hours and was only viable for large, luxurious properties.
Nowadays aerial photos and videos are affordable for the average joe and have come to be expected when buying or selling a home. According to MLS, homes with aerial images sold 68 percent faster than those with standard images.
Sometimes a image doesn’t tell the whole story. Using drones, professionals can easily create captivating and compelling aerial images that highlight the properties key features. A unique perspective can change everything and result in more interest from potential buyers. In 2012, an Australian real estate group, Jellis Craig, reported their agents experienced a 403 percent increase in enquiries when their listings incorporated a video.
According to the National Association of Realtors, 73 percent of homeowners claim they are more likely to work with an agent who uses videos to market their home; however only 9 percent of agents create listing videos.